PRIME

The Prime Collection renders Brutalism in its most hushed form, pure geometry, honest materiality, uncompromising craft. Each rug is an architectural gesture: a monolithic field of color that grounds a room with quiet authority.

Hand-knotted at a density surpassing 20,000 knots per square meter, every PRIME piece delivers exceptional detail, precision, and longevity. An exclusive blend of premium fibers creates our signature for this collection.

Prime is the language of discreet refinement, where material excellence, disciplined craftsmanship, and tonal purity speak for themselves.